About

The Lincoln Media Story

The company was born of necessity in the early 1990s by Gary Jones, a media advertising executive with more than 20 years of experience.  A background in both full-service advertising agencies and television sales and management created a natural transition; a media management agency was launched.

The initial goal was to serve both DRTV and general market multi-media advertisers. The early years of the company were involved with a variety of media campaigns – from local market media and marketing projects to national network campaigns – all experiences that narrowed our focus and identified the niche that would best serve prospective clients.

The DRTV category became our singular focus by the late 90s, and Lincoln Media was incorporated in 2001 with a vision to serve DRTV advertisers (experienced direct-to-consumer advertisers as well as direct marketers new to TV) using managements unbeatable business experience (Agency and TV Sales Mgmt) to help them navigate the DRTV world.

Empathy with new clients combined with Lincoln Media management’s unique perspective paved the way for development of the USA’s largest “performance-based”, or “Per Inquiry” (PI) television network.

Now, LMS clients can pay for sales, not for airtime.

The anatomy of a PI TV network is simple on the surface, yet difficult to sustain.  LMS has the key to sustainable and scalable DR TV campaigns, beginning with their formidable PI network. Born of necessity and honed by experience – LMS clients and media vendors are the beneficiaries.

Our client’s satisfaction and ongoing testimony to our work is a daily encouragement to LMS management and staff.

Lincoln Media is located in Suburban Chicago, providing media management services to more than 20 clients nationwide.