Our Approach
Key Features of Lincoln Media’s approach to DRTV campaign development
All D2C campaigns assume a risk that the products/services offered will not sell in sufficient volume to offset the cost of the campaign + the margin of profit forecast to define success!
Lincoln Media has the plan and the experience to execute DRTV campaigns which minimize risk and build sales volume with operating cash-flow; at a pace consistent with your actual sales.
The Key: LMS’s blended PI / Paid DR TV advertising program – a scalable system that successfully minimizes initial cost and risk while identifying the best media delivery platforms for your offer.
Our client’s DR campaigns will be rolled-out in phases:
- “PI” TV schedules and paid schedules on proven secondary National Cable networks are used in the intial phase to minimize “start-up” expense
- Information gained from Phase 1 is used to roll-out PI media as cash-flow dictates
- DRTV schedules in non-PI media are expanded into targetted media as operating cash is made available.
Benefits include:
Minimal Investment to begin…
- Pay for Sales rather than TV air-time to launch.
- Low-price media for DRTV test phase, to gain confidence and build cash.
- Scale up media as operatng budgets are expanded.
Scalable at a pace consistent with client’s capacity…
- Sales service
- Fulfillment
- Ad spending
