Is It Right For You?
Here are a few questions marketers should ask themselves to ensure their products are well suited for Direct Response Advertising. Not every product or service that makes it to air is a success, but you can improve your odds tremendously by considering the following questions…
1). Cost: is it < 20% of the retail selling price?
2). Can the selling message be clearly understood in 60 seconds?
3). Is the product ready for National distribution? Does it have wide appeal?
4). Does the product solve a problem? Have a high “perceived value” to price?
5). Is it a lead-generator for 2-step sale, or a direct-to-viewer sale?
6). Is there possibility to upsell into additional products?
7). Is there retail store distribution? If not, infomercial can help drive retail distribution from new brand awareness from infomercial.
If you can answer “yes” to all of these questions, contact us today and let’s get started building you a comprehensive Direct Response Advertising campaign!