Why We Succeed
Here’s why we succeed where others have failed:
You see what works before burning through your budget
- Lincoln Media Services specializes in a form of Direct Response television advertising called performance-based media scheduling, better known as “Per Inquiry” (PI) or Cost-Per-Action (CPA).
- This advertising platform offers a fixed cost-per-sale while we test your offer in local and national markets.
Use operating cash-flow to help fund your national expansion
- Direct to Consumer media campaign – structured to allow you to test first and then make decisions based on results.
- Promising results lead to full scale roll-out with LMS hybrid media placement combining target buys and supplemental per inquiry leads.
Hybrid media scheduling combines the best of fixed ROI media and the improved MER of target media buys.
- Based on client input, lead flow (or sales flow) can be controlled to match weekly and seasonal guidelines.
- Stabilizes the large swings in sales from quarterly and seasonal changes that affect the sales cycle.
National media coverage through Broadcast and Cable TV
- More than 1,100 stations cover all TV markets – with small upfront cost, and fixed ROI.
- Our relationships with these stations allows us to get your commercial on air quickly and leave some room to make changes if need be.
LMS is a resource for full-service DR campaign implementation
- Infomercial production, call center integration, client and vendor sales reporting, ROI analysis, whatever you need for a well balanced and successful campaign.
- Client service is our #1 Priority.